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Demystifying food labels

Presenting a series of blogs which will help you make an informed decision while purchasing packaged foods

Estimates say that India’s food processing industry may touch close to USD 470 billion by 2025. In this mix, metros and mega metros lead the trend and Tier II and Tier III will emulate them in their adoption of processed food in their daily lives.

While this happens, consumers in cities like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad will further evolve in their buying behaviour. Organic, Vegan and gluten free foods have made their way into consumer homes. There is more awareness about organic foods that’s pesticides free, keto diets, gluten free diets and so on.

While some are adopting it as a trend, there is greater awareness about the results of eating farm fresh, organic, natural, pesticides free products.

But do we truly understand what these terms mean? How are they defined by regulatory bodies? Do manufacturers resort to mislabeling? And lastly and most importantly, how we as consumers read them when we see it on the packaging of products that line the supermarket shelves. We are demystifying some of these words in a series of blogs for you so that you may make an informed decision when you are purchasing any food article.

Organic

Estimates say that India’s food processing industry may touch close to USD 470 billion by 2025. In this mix, metros and mega metros lead the trend and Tier II and Tier III will emulate them in their adoption of processed food in their daily lives.

While this happens, consumers in cities like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad will further evolve in their buying behaviour. Organic, Vegan and gluten free foods have made their way into consumer homes. There is more awareness about organic foods that’s pesticides free, keto diets, gluten free diets and so on.

How do we identify organic food in the market?

As per the requirement of Food Safety and Standards (Organic Foods) Regulations 2017, all organic food must carry JAIVK BHARAT logo along with its certification logo.

Look out for the following certifications on the packaging material.

Do read the next blog where we demystify more terms for your understanding.

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